Why Broccoli?
Commercial Campaign - Writer, Creative Lead
Many are affected by cannabis censorship, but no one quite so much as Brock Ollie. Join Brock for a day in his life dodging highly targeted innuendo and asking himself the question, “Why is weed censored?” Broccoli is broccoli. Weed is weed. It’s time we talk about it.
Brock Ollie // Durrell Bowes
Driver // Marquis Alexander Stewart
Janet // Brigid Marshall
Susan // Joan Kubicek
Pot // Tony Turrico
Maple Leaf // Ure Egbuho
Production Company // Quantum Spin Studios
Executive Producer // Victory Palmisano-Bruckner / Tanner Hearne
Director // Jared Seltzer
Written by // Kevin Barrett
DP // Mike Simpson
Edit // Jared Seltzer
Awards & Recognition:
Clios: Grand Clio | Gold Winner | Silver Winner
PR Weekly: Best in Arts, Entertainment, Sports & Media
AdWeek: Top 10 Cannabis Marketing Moves of 2022
PR News: Campaign of the Year
Press:
Forbes: Super Bowl Won’t Air Cannabis Ads
AdWeek: Why This Broccoli Is Fed Up With Cannabis Censorship
Boardroom: Weedmaps and “Brock Ollie” Take on Cannabis Censorship
Reason: Pot Won't Be Advertised at Super Bowl, Though Players Will Probably Use It After
Benzinga: Weedmaps Tackles Cannabis Marketing Censorship With Digital Spot Timed For The Super Bowl
Fox Business: Weedmaps CEO Chris Beals wants to talk cannabis on Super Bowl Sunday: 'Why are we censoring this?'
Weedmaps: Why broccoli? Cannabis companies grapple with marketing and advertising hurdles
Photos by Gina Coleman